THE EFFECT OF LIFESTYLE AND PROMOTION, TO PURCHASE DECISION FOOD AND BEVERANGES AT 'HOLYWINGS' BANDUNG
Keywords:
Lifestyle, Promotion, Purchase DecisionAbstract
This research aims to find out how "The Effect Of Lifestyle And Promotion, To Purchase Decision Food And Beveranges At 'Holywings' Bandung'. The object of research Decisions Food And Beveranges At 'Holywings' Bandung, Unit of consumer analysis Decisions Food And Beveranges At 'Holywings' Bandung The factors tested in this study were lifestyle and promotion as independent variables, while purchasing decisions as the dependent variable. The population in this study were consumers of "The Effect Of Lifestyle And Promotion, To Purchase Decision Food And Beveranges At 'Holywings' Bandung'. With a sample, as many as 100 respondents. Sampling in this study using simple random sampling technique. The research method used in this research is descriptive and verification method. Analysis of the data used in this study is multiple linear regression with a significance level of 5%. The results of this study prove and provide the following conclusions: Lifestyle Partially has a positive and significant effect on purchasing decisions. Partial Promotion has a positive and significant effect on purchasing decisions . Lifestyle and Promotion simultaneously have a positive and significant effect on purchasing decisions.
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