THE IMPACT OF SERVICES QUALITY ON PERFORMANCE OF UNIVERSITIES IN VIETNAM: STUDENTS' PERCEPTION
Keywords:
Quality of training service, data science, university, performance, VietnamAbstract
The objective of the article is to evaluate the impact of training service quality on the performance of universities in Vietnam, from the perspective of students. The study was conducted on 865 valid questionnaires. The data is analyzed using Smart PLS 3.3 software, the results show that both internal and external service quality have a positive impact on the performance of universities in Vietnam. For public universities and affiliated to large cities, the quality of service affects performance more than that of private schools and small cities. The study confirms the statistically significant regulatory role of university type and university location in Vietnam.
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