Tj, H. W., Tecoalu, M., Mannuela, R., Widjaja, D., Colline, F., & Wahyoedi, S. (2022). STUDY OF BRAND IMAGE, CREATIVE MARKETING IN MEDIATING PRODUCT QUALITY AND SERVICE QUALITY ON CONSUMER LOYALTY AT MCDONALD’S DKI JAKARTA AREA DURING THE COVID-19 PANDEMIC. CENTRAL ASIA AND THE CAUCASUS, 23(1), 4612-4621. https://ca-c.org/CAC/index.php/cac/article/view/455