Causal Model of Competency from Community Enterprise Entrepreneurs OTOP in Thailand

https://doi.org/10.37178/ca-c.23.2.006

Abstract

This research aims to study the current and required community enterprise entrepreneurs OTOP in Thailand, to support the competition by using questionnaires. The samples are 120 community enterprise entrepreneurs and community enterprise members. Statistics are used for data analysis, frequency, percentage, mean, standard deviation, and PNI modified. Research results found that the overall performance level of the business is at a high level, with an average of 3.84 (SD = 0.81). When considering each aspect, it was found that most of the performance is the best, which is characteristic with a mean of 3.93 (SD = 0.84) and secondary skill level averaging 3.87 (SD = 0.79). Knowledge has a standard of 3.71 (SD = 0.81), respectively. The order of importance of PNI modified demand indicators are as follows: 1) knowledge, 2) characteristics, 3) skills. For enhancing competitiveness, community enterprise entrepreneurs (OTOP) should be competent in the development of 1) knowledge of issues of regulations, trade, production, and information technology, 2) skills in continuous networking, product development, and continued organizational innovation, and 3) characteristics, knowledge exposure, and innovation; The focus on entrepreneurship is to create a more competitive advantage.