ALLSPORTS 49 ONLINE STORE BUSINESS DEVELOPMENT USING SWOT ANALYSIS AND CANVAS BUSINESS MODEL DURING COVID 19
Keywords:
Business Development, Business Model, Canvas, SWOT AnalysisAbstract
Sport is a positive activity in an effort to maintain physical fitness. In addition to maintaining a balanced diet, exercise is one of the best ways to provide health to the body. This is also an opportunity for business people to sell various kinds of sports equipment, such as sportswear, sports shoes, balls, rackets, and other sports equipment. This study aims to examine the application of the canvas business model at the Allsports 49 Online Store. This study uses a descriptive research method which in this study aims to: to investigate a condition, situation, or other event, then the results will be presented in the form of a research report). The result of this research is that allsport 49's business development can be continued online during this pandemic, start developing business and improving the quality of services. Suggestions for this business to continue to grow in this covid 19 period is to increase the ability in mastering technology to make it easier to develop this online business.
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