CODE-SWITCHING AND CODE-MIXING ON JAPANESE TELEVISION ADVERTISING

Authors

  • Raden Novitasari Japanese Department, Faculty of Languages, Widyatama University, Indonesia Author
  • Syafiiah Alquratu Ainis Japanese Department, Faculty of Languages, Widyatama University, Indonesia Author
  • Aulia Aprianty Sukmana Putri Japanese Department, Faculty of Languages, Widyatama University, Indonesia Author
  • Cici Kamalia Japanese Department, Faculty of Languages, Widyatama University, Indonesia Author
  • Kusnaryati Fridasari Japanese Department, Faculty of Languages, Widyatama University, Indonesia Author

Keywords:

advertising, code-switching, code-mixing.

Abstract

Language is an important instrument for communicating with other people. In everyday life, many foreign languages are found that are used in foreign products that speak foreign languages. This study discusses code-switching and code-mixing used in Japanese advertisements. This research uses the descriptive qualitative method. The data collection method used the listening method with the free-involved- talk (SBLC) listening technique. The technique used is the note-taking technique. The data source used is in the form of Japanese advertising videos contained on YouTube. The data analysis method used is the extra lingual equivalent method. The presentation of the results of data analysis in this study was carried out using an informal method. The data found are in the form of a transition from Japanese (kokugo) into a Kansai dialect and a transition from a Kansai dialect into Japanese (kokugo). Then for code-mixing, the data found are Kansai dialect insertion and English in Japanese sentences, as well as Japanese insertion in Chinese sentences, and English insertions in Japanese sentences and Japanese sentences insertion in English sentences.

Downloads

Download data is not yet available.

References

Kobayashi, E. and D.P. Farrington, Why Do Japanese Bully More than Americans? Influence of External Locus of Control and Student Attitudes toward Bullying. Educational Sciences: Theory and Practice, 2020. 20(1): p. 5-19 DOI: https://doi.org/10.12738/jestp.2020.1.002.

Sezer, S., et al., School administrators’ opinions related to the values that should be gained to classroom teachers through in-service training. Eurasian Journal of Educational Research, 2020. 20(86): p. 175-196 DOI: https://doi.org/10.14689/ejer.2020.86.9.

Lougheed, K., Religious Disagreement, Religious Experience, and the Evil God Hypothesis. European journal for philosophy of religion, 2020. 12(1): p. 173-190 DOI: https://doi.org/10.24204/ejpr.v0i0.2827.

Austin, A., J. Oyedeji, and O. Tade, Oil Theft in Arepo, Nigeria: Women in Organized Crime of Pipeline Vandalism. International Journal of Criminal Justice Sciences, 2020. 15(2): p. 216-229.

Akanle, O. and B.R. Shadare, Why has it been so difficult to Counteract Cyber Crime in Nigeria? Evidence from an Ethnographic Study. International Journal of Cyber Criminology, 2020. 14(1): p. 29-43.

Sani, S.M.S. and Z.F. Alashti, Relationship between Religious Identity and Cyberbullying: The Case Study of Ferdowsi University of Mashhad, Iran. International Journal of Cyber Criminology, 2020. 14(2): p. 508-522.

Kim, E., Reasons and motivations for code-mixing and code-switching. Issues in EFL, 2006. 4(1): p. 43-61.

Setiawan, M.I., R.D. Nasihien, and M.I.M. Masirin, DEVELOPMENT OF eMOBILITY MOBILE APP BASED ON GEOGRAPHIC INFORMATION SYSTEMS: INTEGRATIING PUBLIC TRANSPORTATION, REGIONAL GDP, REGIONAL GOVERNMENT BUDGET REVENUES AND EXPENDITURES (APBD) IN INDONESIA. International Journal of eBusiness and eGovernment Studies, 2021. 13(1): p. 220-238.

Kartika, S.N. and R. Harida, Code Mixing and Code Switching Found in Video Instagram. Code Mixing and Code Switching Found in Video Instagram, 2020. 12(03): p. 296-306.

Brookes, G., Glyphosate use in Asia and implications of possible restrictions on its use.AgBioForum, 2019. 22: p. 1-26.

Van Huong, N., et al., Impact of Accession to WTO on Agriculture Sector in Vietnam.AgBioForum, 2021. 23(1): p. 56-64.

Miller, J.J.H. and E. O’Riordan, Robust numerical method for a singularly perturbed problem arising in the modelling of enzyme kinetics. BIOMATH, 2020. 9(2): p. 2008227 DOI: https://doi.org/10.11145/j.biomath.2020.08.227.

Lukyanets, A., et al., The economic and social consequences of environmental migration in the central Asian countries. Central Asia and the Caucasus, 2020. 21(2): p. 142-156 DOI: https://doi.org/10.37178/ca-c.20.2.13.

Wahyuni, R.N., An Analysis on Code Mixing Found in Paparazzi Rubric of Cosmo Girl Indonesia Magazine. 2015. 7(2).

Sudapet, I.N., et al., e-WISATA ANDROID APP DESIGNED FOR TOURISM, REGIONAL GDP, AND TAX OF REGIONAL GOVERNMENT BUDGET IN INDONESIA: THE CONTEXT OF

INDISTRIAL REVOLUTION 4.0. International Journal of eBusiness and eGovernment Studies, 2021. 13(1): p. 202-219.

Martin, E.A., Code-mixing and imaging of America in France: The genre of advertising. Vol. 21. 1998: University of Illinois at Urbana-Champaign.

Mamduhah, R.A.N., The syntactic differences between standard american english and african- american english in remember the titans film. 2017.

Ahmad, I., M.M.T. Mohaidat, and K.V. Elumalai, Code-Switching and Code-Mixing. ELT Voices- India International Journal for Teachers of English, 2015. 5: p. 49.

Al Umman, K.Z., Ferdinand De Saussure: Structuralism and his role in modern linguistics.LISANUDHAD, 2015. 2(1).

Uwizeyimana, D.E., MONITORING AND EVALUATION IN A CHAOTIC AND COMPLEX

GOVERNMENT INTERVENTIONS’ENVIRONMENT. International Journal of Business and Management Studies, 2020. 12(1): p. 1-17.

Widodo, S. and R.S. Hayu, THE ROLE OF PERFORMANCE AND NEW SERVICES DEVELOPMENT ON SUSTAINABLE COMPETITIVE ADVANTAGE IN INDONESIAN PRIVATE

UNIVERSITIES. International Journal of eBusiness and eGovernment Studies, 2021. 13(1): p. 117- 141.

Asokawati, A. and I. Winingsih, MIX CODES ON ALBUM DONâ € ™ T STOP BY AI CARINA UEMURA. LITE: Jurnal Bahasa, Sastra, dan Budaya, 2015. 11(2).

Danes, F., Functional sentence perspective and the organization of the text. Papers on functional sentence perspective, 1974. 23: p. 106-128 DOI: https://doi.org/10.1515/9783111676524.106.

Dewi, C. and Y. Ekalaya, An Analysis of Outer Code Switching and Code Mixing in Indonesia Lawyers Club. Literary Criticism Journal, 2015. 2(1): p. 49-63.

Downloads

Published

2022-01-30

How to Cite

Novitasari, R., Ainis, S. A., Putri, A. A. S., Kamalia, C., & Fridasari, K. (2022). CODE-SWITCHING AND CODE-MIXING ON JAPANESE TELEVISION ADVERTISING. CENTRAL ASIA AND THE CAUCASUS, 23(1), 3866-3873. https://ca-c.org/CAC/index.php/cac/article/view/366

Plaudit