DECISION MODEL IN SUPPLY CHAIN SIMULATION GAME, EXPERIMENTAL STUDY IN THAILAND
Keywords:
Supply Chain Simulation, Beer Game, Uncertainty Environment, Decision Making Model on Business PlanningAbstract
This study describes on decision making model for supply chain management by a favor simulation-based named "beer game" (including four supply chain units; manufacturer, distributor, wholesaler and retailer within 40 cycles simulated order placement). This study is also concentrated on analyzing factor that influencing to the "bullwhip effect" under criteria on accumulated value of cost reduction and inventory level. This’s under instruction for supply chain units to collaborated inventory plan and computerized simulation ordering via "beer game" during cycle 11 to end game of 40. It is applied to usually require demonstration information flow. The study finding on the total cost tends to increase according to the index of the bullwhip effect and bullwhip effect will tend to occur when there is a shortage at manufacturers. The collaborated information on consumer demand and the amount of outstanding products is benefit to the supply chain to drive decision making process to replenishment order and trend to reduce, mitigate and retard this effect several for discrete-event oriented models. Future work offers apply simulation model for a multi-criteria towards robustness performances indicators of entire supply chain.
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