A MODEL FOR CREATING MEMORABLE TOURISM EXPERIENCES TO INCREASE THE INTENSITY OF TOURIST LOYALTY TO GEOPARK TOURIST DESTINATIONS IN THE PROVINCE OF WEST JAVA
Keywords:
Loyalty Intention, Memorable Travel Experience, Destination Attributes, Destination Image, Geopark, West JavaAbstract
The position of domestic tourists as an important asset for the sustainability of a tourist destination, especially in the era of the COVID-19 pandemic, which limits foreign tourist visits. The domestic market is predicted to be able to recover first because the COVID-19 pandemic is the trigger for the shift in tourist behavior to prefer domestic tourist destinations. This research aims to determine the effect of destination attributes and destination image on memorable tourist experiences and their implications for tourist loyalty intentions in Geopark Tourism Areas in West Java. This research is expected to be able to add to the repertoire of knowledge in the field of tourism marketing management and increase the loyalty of Geopark tourists and become a reference for initiating further research. The research method used is verification methods using exploratory survey methods. The population in this research were tourists who had visited the Geopark Tourism Area in West Java. The sampling technique used in this research is Probability Sampling with proportioned stratified sampling method, while the number of samples studied is 311 respondents. The verification analysis uses the structural equation model analysis method using the SmartPLS statistical application. The results of the research show that there is a direct influence given by the destination attributes and the image of the destination on an impressive tourist experience, and a memorable tourist experience is able to mediate between the destination attributes and the image of the destination on the intention of tourist loyalty.
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