ACHIEVING TOURIST LOYALTY IN CULTURAL HERITAGE DESTINATION: THE ROLE OF ATMOSPHERIC TOURISM, TOURIST MOTIVATION, AND DESTINATION SATISFACTION

Authors

  • Fansuri Munawar Faculty of Economic and Business, Universitas Widyatama, Jl.Cikutra No. 2014A Bandung 40125 Author
  • Raniri Munawar Postgraduate School of Tourism Study, Gadjah Mada University, Jl. Teknika Utara, Pogung Kidul Yogyakarta 55284 Author

Keywords:

Atmospheric Tourism, Tourist Motivation, Destination Satisfaction, Tourist Loyalty, Cultural Heritage Tourism

Abstract

This study investigates the role of atmospheric tourism and tourist motivation in cultural heritage tourism destinations and their consequences for destination satisfaction and tourist loyalty within the proposed heritage culture tourism model. Respondents in this study were tourists who had visited one or more cultural heritage tourism destinations registered with UNESCO, such as Borobudur Temple Compounds, Prambanan Temple Compounds, Komodo National Park, Ciletuh Geopark, Batik Village, and Angklung Village. Analysis of the data used is a structural equation model based on partial least squares (SEM-PLS). The results of testing the research hypothesis show that the atmospheric tourism variable positively affects destination satisfaction but does not directly affect tourist loyalty. Tourist motivation variable positively affects destination satisfaction and tourist loyalty; then, destination satisfaction positively affects tourist loyalty. The role of atmospheric tourism is higher in influencing destination satisfaction if compared to tourist motivation. Implications and suggestions for managers of cultural heritage tourist destinations are also discussed.

Downloads

Download data is not yet available.

References

Jeon, M.M., M.M. Kang, and E. Desmarais, Residents’ perceived quality of life in a cultural- heritage tourism destination. Applied Research in Quality of life, 2016. 11(1): p. 105-123.DOI: https://doi.org/10.1007/s11482-014-9357-8.

Hakim, L., J.-E. Kim, and S.-K. Hong, Cultural landscape and ecotourism in Bali Island, Indonesia. Journal of Ecology and environment, 2009. 32(1): p. 1-8.DOI: https://doi.org/10.5141/JEFB.2009.32.1.001.

Ellis, A., et al., What is food tourism? Tourism Management, 2018. 68: p. 250-263.DOI: https://doi.org/10.1016/j.tourman.2018.03.025.

Nilnoppakun, A. and K. Ampavat, Integrating cultural and nostalgia tourism to initiate a quality tourism experiences at Chiangkan, Leuy Province, Thailand. Procedia Economics and Finance, 2015. 23: p. 763-771.DOI: https://doi.org/10.1016/S2212-5671(15)00545-6.

Zhang, J., et al., The use of biochar-amended composting to improve the humification and degradation of sewage sludge. Bioresource technology, 2014. 168: p. 252-258.DOI: https://doi.org/10.1016/j.biortech.2014.02.080.

Loureiro, S.M.C. and F.J.M. González, The importance of quality, satisfaction, trust, and image in relation to rural tourist loyalty. Journal of Travel & Tourism Marketing, 2008. 25(2): p. 117-136.DOI: https://doi.org/10.1080/10548400802402321.

Hultman, M., A. Kazeminia, and V. Ghasemi, Intention to visit and willingness to pay premium for ecotourism: The impact of attitude, materialism, and motivation. Journal of Business Research, 2015. 68(9): p. 1854-1861.DOI: https://doi.org/10.1016/j.jbusres.2015.01.013.

Vinh, T.T. and T.T.K. Phuong, Examining the interrelationships among destination brand image, destination perceived quality, tourist satisfaction and tourist loyalty: evidence from Danang city, Vietnam. International Journal of Tourism Policy, 2017. 7(4): p. 352-374.DOI: https://doi.org/10.1504/IJTP.2017.10009391.

Chu, D.K., et al., Physical distancing, face masks, and eye protection to prevent person-to-person transmission of SARS-CoV-2 and COVID-19: a systematic review and meta-analysis. The lancet, 2020. 395(10242): p. 1973-1987.DOI: https://doi.org/10.1016/S0140-6736(20)31142-9.

Chen, Y.-F., Herd behavior in purchasing books online. Computers in Human Behavior, 2008.24(5): p. 1977-1992.

Kotler, P., Atmospherics as a marketing tool. Journal of retailing, 1973. 49(4): p. 48-64.

Richardson, G.E., The metatheory of resilience and resiliency. Journal of clinical psychology, 2002. 58(3): p. 307-321.DOI: https://doi.org/10.1002/jclp.10020.

Shin, N.-R., T.W. Whon, and J.-W. Bae, Proteobacteria: microbial signature of dysbiosis in gut microbiota. Trends in biotechnology, 2015. 33(9): p. 496-503.DOI: https://doi.org/10.1016/j.tibtech.2015.06.011.

Heide, M. and K. GrØnhaug, Atmosphere: Conceptual issues and implications for hospitality management. Scandinavian Journal of hospitality and Tourism, 2006. 6(4): p. 271-286.DOI: https://doi.org/10.1080/15022250600979515.

Li, D.J., et al., Molybdenum sulfide/N-doped CNT forest hybrid catalysts for high-performance hydrogen evolution reaction. Nano letters, 2014. 14(3): p. 1228-1233.DOI: https://doi.org/10.1021/nl404108a.

Furoida, F. and I. Maftukhah, The influence of service quality and store atmosphere on customer loyalty through customer satisfaction. Management Analysis Journal, 2018. 7(2): p. 163-170.

Adzoyi, P.N. and C.M. Klutse, Servicescape, customer satisfaction and loyalty in Ghanaian hotels.Journal of Tourism, Hospitality and Sports, 2015. 10(1): p. 30-36.

Khelifi, N., et al., Anaerobic oxidation of long-chain n-alkanes by the hyperthermophilic sulfate- reducing archaeon, Archaeoglobus fulgidus. The ISME journal, 2014. 8(11): p. 2153-2166.DOI: https://doi.org/10.1038/ismej.2014.58.

Hu, C., M. Chen, and S.-L.C. McCain, Forecasting in short-term planning and management for a casino buffet restaurant. Journal of Travel & Tourism Marketing, 2004. 16(2-3): p. 79-98.DOI: https://doi.org/10.1300/J073v16n02_07.

Artuğer, F. and F. Özkaynak, A novel method for performance improvement of chaos-based substitution boxes. Symmetry, 2020. 12(4): p. 571.DOI: https://doi.org/10.3390/sym12040571.

Yüksel, A., Tourist shopping habitat: Effects on emotions, shopping value and behaviours.Tourism management, 2007. 28(1): p. 58-69.DOI: https://doi.org/10.1016/j.tourman.2005.07.017.

Cupul-Magaña, A.L. and A.P. Rodríguez-Troncoso, Tourist carrying capacity at Islas Marietas National Park: An essential tool to protect the coral community. Applied Geography, 2017. 88: p. 15-23.DOI: https://doi.org/10.1016/j.apgeog.2017.08.021.

Chang, L.-L., K.F. Backman, and Y.C. Huang, Creative tourism: a preliminary examination of creative tourists’ motivation, experience, perceived value and revisit intention. International Journal of Culture, Tourism and Hospitality Research, 2014.DOI: https://doi.org/10.1108/IJCTHR- 04-2014-0032.

Suhartanto, D., et al., Tourist loyalty in creative tourism: the role of experience quality, value, satisfaction, and motivation. Current Issues in Tourism, 2020. 23(7): p. 867-879.DOI: https://doi.org/10.1080/13683500.2019.1568400.

Lee, T.H., A structural model to examine how destination image, attitude, and motivation affect the future behavior of tourists. Leisure sciences, 2009. 31(3): p. 215-236.DOI: https://doi.org/10.1002/jtr.867.

Trimurti, C.P. and I. Utama, The examination Bali destination marketing chain model based on tourist motivation. International Journal of Scientific and Technology Research, 2020. 9(3): p. 4491-4495.

Chun-Chu, L. and K. Jen-Shou, A Study of the Impact of Business Strategy on Customers Tourism Behaviors, Motivation, and Satisfaction-A Case Study of Hotels at Kenting, Taiwan. International Journal of Asian Social Science, 2018. 8(8): p. 486-500.DOI: https://doi.org/10.18488/journal.1.2018.88.486.500.

Cohen, S.A., G. Prayag, and M. Moital, Consumer behaviour in tourism: Concepts, influences and opportunities. Current issues in Tourism, 2014. 17(10): p. 872-909.DOI: https://doi.org/10.1080/13683500.2013.850064.

Vinh, N.Q., Destination culture and its influence on tourist motivation and tourist satisfaction of homestay visit. Journal of The Faculty of Economics and Administrative Sciences, 2013. 3(2): p. 1999-222.

Abd Razaka, A., M.F. Shamsudinb, and R.M. Abdul, The influence of atmospheric experience on Theme Park Tourist’s satisfaction and loyalty in Malaysia. International Journal of Innovation, Creativity and Change, 2020. 6(9): p. 20-39.

Battour, M., et al., Islamic tourism: an empirical examination of travel motivation and satisfaction in Malaysia. Current Issues in Tourism, 2017. 20(1): p. 50-67.DOI: https://doi.org/10.1080/13683500.2014.965665.

Lee, T.H. and F.Y. Hsu, Examining how attending motivation and satisfaction affects the loyalty for attendees at aboriginal festivals. International journal of tourism research, 2013. 15(1): p. 18- 34.

Yoon, Y. and M. Uysal, An examination of the effects of motivation and satisfaction on destination loyalty: a structural model. Tourism management, 2005. 26(1): p. 45-56.DOI: https://doi.org/10.1016/j.tourman.2003.08.016.

Henseler, J., C.M. Ringle, and M. Sarstedt, A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the academy of marketing science, 2015. 43(1): p. 115-135.DOI: https://doi.org/10.1007/s11747-014-0403-8.

Shin, C.-S., et al., The impact of Korean franchise coffee shop service quality and atmosphere on customer satisfaction and loyalty. The Journal of Business Economics and Environmental Studies, 2015. 5(4): p. 47-57.DOI: https://doi.org/10.13106/eajbm.2015.vol5.no4.47.

Ali, F. and M. Amin, The influence of physical environment on emotions, customer satisfaction and behavioural intentions in Chinese resort hotel industry. Journal for Global Business Advancement, 2014. 7(3): p. 249-266.DOI: https://doi.org/10.1504/JGBA.2014.064109.

Chin, W.W., S. Peterson, and S. Brown, P.(2008). Structural Equation Modeling in Marketing: Some Practical Reminders. The Journal of Marketing Theory and Practice. 16(4): p. 287-298.DOI: https://doi.org/10.2753/MTP1069-6679160402.

Mujiono, M. and S. Wibawanto, engaruh Attraction, Servicescape Wisata dalam Meningkatkan Revisit Intention Wisatawan dengan Visitor Satisfaction sebagai Variabel Intervening. Jurnal Ilmiah Mahasiswa Manajemen, Bisnis Dan Akuntansi (JIMMBA), 2(6), 948–971. 2020.DOI: https://doi.org/10.32639/jimmba.v2i6.689.

Munawar, F., R. Munawar, and D. Tarmidi, The Impact of Perceived Coolness, Destination Uniqueness and Tourist Experience on Revisit Intention: A Geographical Study on Cultural Tourism in Indonesia. Review of International Geographical Education Online, 2021. 11(1): p. 400-411.

Anshori, M.Y., et al., A Study of Revisit Intention: Beach Image, Beach Uniqueness, Beach Authenticity, Attraction and Satisfaction in Lombok Beach Nusa Tenggara Barat. TEST: Engineering & Management, 2020. 83(1): p. 2988-2996.

Keshavarz, Y. and D. Jamshidi, Service quality evaluation and the mediating role of perceived value and customer satisfaction in customer loyalty. International Journal of Tourism Cities, 4(2), 220–244., 2018.DOI: https://doi.org/10.1108/IJTC-09-2017-0044.

Downloads

Published

2022-01-30

How to Cite

Munawar, F., & Munawar, R. (2022). ACHIEVING TOURIST LOYALTY IN CULTURAL HERITAGE DESTINATION: THE ROLE OF ATMOSPHERIC TOURISM, TOURIST MOTIVATION, AND DESTINATION SATISFACTION. CENTRAL ASIA AND THE CAUCASUS, 23(1), 1187-1198. https://ca-c.org/CAC/index.php/cac/article/view/154

Plaudit

Similar Articles

1-10 of 277

You may also start an advanced similarity search for this article.

Most read articles by the same author(s)