IS IT TRUE THAT PRODUCT QUALITY, AND BRAND IMAGE, CAN EFFECT LOYALTY THROUGH USER SATISFACTION FOR MATIC HONDA BEAT MOTORCYCLES IN BANDUNG?
Keywords:
Product Quality, Brand Image, Loyality, SatisfactionAbstract
Currently the development of transportation is very rapid, the need for transportation equipment is also increasing. Seeing the condition of the producers and distributors in the field of transport competing meet the demands or needs of the consumer. For that the author wants to do further research on transportation. As this study aims to find out how to beat honda user feedback about the quality of products, brand image for the brand, and is it true l (Z) of product quality and brand image can affect loyality as users honda beat through their satisfaction. The method used is descriptive method. The population of this study are Honda Beats users. This research uses random sampling technique. Collecting data using questionnaire and observation. The analytical tool used is the regression of two models or 2 model structures. Model I to examine the effect of variables X1 and X2 directly influence the variable Y, while the structure of model 2 to test the variables X1 and X2 on the Y variable through variable l satisfaction (Z). The results of the study indicate that it is true that the product quality and brand image variables have an effect on loyalty. But if the influence of variables X1 and X2 on the Y variable, the results of the study show that the satisfaction variable (Z) is able to strengthen the product quality variable on loyalty. While the brand image variable, satisfaction is not able to strengthen the X2 variable on loyalty. It is because users do not feel proud because the brand image (X2) does not have the power pull and do not reflect the prestige that is much higher. For the manufacturer Honda Beat is recommended to improve and increase the quality, from in terms of design, performance, effectiveness of gasoline, price and an exclusive product.
Downloads
References
Malla, S. and D.G. Brewin, An economic account of innovation policy in Canada: A comparison of canola. AgBioforum, 2020. 22(1).
Guner-Ozer, M. and S.D. Belet Boyac, Verba Volant, Scripta Manent: Writing Habits of Pre- Service Elementary Teachers. Eurasian Journal of Educational Research, 2020. 90: p. 159-184 DOI: https://doi.org/10.14689/ejer.2020.90.9.
Mojtabavi, L. and A. Razavi, The effects of addition of copper on the structure and antibacterial properties of biomedical glasses. European chemical bulletin, 2020. 9(1): p. 1-5 DOI: https://doi.org/10.17628/ecb.2020.9.1-5.
Miller, J.J.H. and E. O’Riordan, Robust numerical method for a singularly perturbed problem arising in the modelling of enzyme kinetics. BIOMATH, 2020. 9(2): p. 2008227 DOI: https://doi.org/10.11145/j.biomath.2020.08.227.
Zhanbulatova, R., et al., THE ENERGY VECTOR OF KAZAKHSTAN-RUSSIA RELATIONS IN THE CONTEXT OF GLOBAL CHANGES ON THE INTERNATIONAL ENERGY MARKET. Central Asia and the Caucasus, 2020. 21(2): p. 121-130 DOI: https://doi.org/10.37178/ca- c.20.2.11.
Rašidagić, E.K. and Z. Hesova, Development of Turkish Foreign Policy Towards the Western Balkans with Focus on Bosnia and Herzegovina. Croatian International Relations Review, 2020. 26(86): p. 96-129 DOI: https://doi.org/10.37173/cirr.26.86.4.
Lobão, J. and A.I. Costa, Do Fixed-Income ETFs Overreact? Evidence of Short-term Predictability following Extreme Price Shocks. Cuadernos de Economía, 2020. 43(122): p. 131- 144 DOI: https://doi.org/10.32826/cude.v42i122.145.
Kasalak, G. and M. Dagyar, The Relationship between Teacher Self-Efficacy and Teacher Job Satisfaction: A Meta-Analysis of the Teaching and Learning International Survey (TALIS). Educational Sciences: Theory and Practice, 2020. 20(3): p. 16-33.
Hakim, L.N., Effect of Product Quality and Service Quality on Customer Loyalty with Customer Satisfaction as an Intervenning Variables (Case Study on the Tirta Jasa Lampung Selatan Regional Company (PDAM)). Economit Journal: Scientific Journal of Accountancy, Management and Finance, 2021. 1(1): p. 48-56 DOI: https://doi.org/10.33258/economit.v1i1.374.
Tran, V.D. and N.M.T. Le, Impact of service quality and perceived value on customer satisfaction and behavioral intentions: evidence from convenience stores in Vietnam. The Journal of Asian Finance, Economics, and Business, 2020. 7(9): p. 517-526 DOI: https://doi.org/10.13106/jafeb.2020.vol7.no9.517.
Tjiptono, F. and G. Chandra, Service, quality & satisfaction. 2011. 17(4).
Al-masaeed, S., et al., How the relationship between Information Technology, Entrepreneurship, and International Trade lead to the International Relations? Croatian International Relations Review, 2021. 27(87): p. 32-62.
Tapiero, C., Optimal product quality and advertising. INFOR: Information Systems and Operational Research, 1981. 19(4): p. 311-317 DOI: https://doi.org/10.1080/03155986.1981.11731835.
Saputra, R. and C.K. Dewi, The impact of brand trust on brand loyalty mediated by customer satisfaction: Case of Tokobagus. com (now OLX. co. id). Journal of Administrative and Business Studies, 2016. 1(1): p. 8-13 DOI: https://doi.org/10.20474/jabs-1.1.2.
Alsoud, A.R., et al., Adoption of Information Communication Technology (ICT) in International Entrepreneurship: A Way to Promote International Relations Among Business Entities. Croatian International Relations Review, 2021. 27(87): p. 1-31 DOI: https://doi.org/10.18778/0867- 5856.31.2.05.
Wijaya, B.S. Branderpreneurship: Brand development-based entrepreneurship.
Sekaran, U. and R. Bougie, Research methods for business: A skill building approach. 2019: john wiley & sons.
Susilo, G., et al., Analysis Of Management Strategy Of Business Management And Mapping Of Creative Industry Placers Of Visual Communication Design Sub Sector. KnE Social Sciences, 2020. 10: p. 188-198 DOI: https://doi.org/10.18502/kss.v4i12.7595.
Zimmerman, A. and J. Blythe, Business to business marketing management: A global perspective. Vol. 12. 2017: Routledge DOI: https://doi.org/10.4324/9781315564098.
Išoraitė, M., Brand image development. Ecoforum Journal, 2018. 7(1).
Louro, M.J. and P.V. Cunha, Brand management paradigms. Journal of marketing management, 2001. 17(7-8): p. 849-875 DOI: https://doi.org/10.1362/026725701323366845.
Moin, S., et al., Impact of promotional mix on customer based braned equity: Mediating effect of brand image a case study of beverage industry in Pakistan. Int. J. Adv. Multidiscip. Res, 2017. 4(11): p. 18-27 DOI: https://doi.org/10.22192/ijamr.2017.04.11.004.
Mullins, J.W., et al., Marketing management: A strategic decision-making approach. Vol. 151. 2013: McGraw-Hill New York.
Bakota, I., “Diamond Stage” in Sino-Croatian Relations. Croatian International Relations Review, 2020. 26(86): p. 156-176 DOI: https://doi.org/10.37173/cirr.26.86.6.
Cesarec, I., R. Mikac, and D. Spevec, The Concept of Human Security as a Basis for the Application of Big Data Concept in Establishment of Early Warning System for Crisis Management in the Republic of Croatia. Croatian International Relations Review, 2020. 26(86): p. 72-95 DOI: https://doi.org/10.37173/cirr.26.86.3.
Hendro, C.R. and W. Hidayat, The Influence of Product Quality, Price and Brand Image on Consumer Purchase Decisions for Iphone Brand Mobile Phones in Semarang City. Jurnal Ilmu Administrasi Bisnis, 2018. 7(4): p. 177-184.
Hanaysha, J., H.H. Abdullah, and N.H.A. Ghani, Importance of product quality and service quality in developing brand equity. Journal for Global Business Advancement, 2016. 9(4): p. 390-401 DOI: https://doi.org/10.1504/JGBA.2016.079883.
Augusty, F., Management Research Methods: Research Guidelines for Thesis. 2006. 12(2): p. 12- 15.
Dholakia, R.R. and M. Zhao, Effects of online store attributes on customer satisfaction and repurchase intentions. International Journal of Retail & Distribution Management, 2010. 32(4) DOI: https://doi.org/10.1108/09590551011052098.
Aaker, D.A., A.L. Biel, and A. Biel, Brand equity & advertising: advertising's role in building strong brands. Vol. 24. 2013: Psychology Press DOI: https://doi.org/10.4324/9781315799537.
Amron, A., The Influence of Brand Image, Design, Feature, and Price on Purchasing Decision of Apple iOS Smartphone in Surakarta, Indonesia. The International Journal of Social Sciences and Humanities Invention, 2018. 5(12): p. 5187-5191 DOI: https://doi.org/10.18535/ijsshi/v5i12.15.
Rao, P. Measuring consumer perceptions through factor analysis.
Downloads
Published
Issue
Section
License
Copyright (c) 2022 Author
This work is licensed under a Creative Commons Attribution 4.0 International License.
You are free to:
- Share — copy and redistribute the material in any medium or format for any purpose, even commercially.
- Adapt — remix, transform, and build upon the material for any purpose, even commercially.
- The licensor cannot revoke these freedoms as long as you follow the license terms.
Under the following terms:
- Attribution — You must give appropriate credit , provide a link to the license, and indicate if changes were made . You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
- No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.
Notices:
You do not have to comply with the license for elements of the material in the public domain or where your use is permitted by an applicable exception or limitation .
No warranties are given. The license may not give you all of the permissions necessary for your intended use. For example, other rights such as publicity, privacy, or moral rights may limit how you use the material.
