INTERESTIN BUYING BACK BANDUNG STUDENT AT E-COMMERCE SHOPEE
PDF

Keywords

Service Quality
Customer Loyalty
Repurchase Interest

How to Cite

Maulana, I. T., Akbar, S., Alhaq, M. G., Chaeruddin, A., Ariobimo, O., & Saefudin, N. (2022). INTERESTIN BUYING BACK BANDUNG STUDENT AT E-COMMERCE SHOPEE. CENTRAL ASIA AND THE CAUCASUS, 23(1), 4699-4705. https://ca-c.org/CAC/index.php/cac/article/view/463

Plaudit

Abstract

Testing the effect of service quality and customer loyalty on the repurchase intention of Shopee e-commerce users by students in the city of Bandung. One of the most well-known forms of e-commerce to the public is electronic commerce or what is known as electronic commerce or e-commerce. In Indonesia, there are many e- commerce sites that offer products, both goods and services. Shopee online store is one of the online shopping centers that comes with a complete product concept and the convenience of online shopping for delivery. There are many shopee users, the impossible can still happen, there are still many reviews from Shopee users that this application is still unsatisfactory such as application error complaints, inaccurate order tracking, payment features, ShopeePay wallets, products that often do not appear, and unilateral cancellation by Shopee. Based on the output above, it can be seen that this implies that the effect of the variable (service quality) and (customer loyalty) simultaneously on the variable (repurchase interest) is 72.9%.

PDF

References

iprice Peta E‑Commerce Indonesia. iprice insights, 2020.

Liu, T.-H., Effect of E-service Quality on Customer Online Repurchase Intentions 2012, U.M.I.: Michigan.

Johnson, L., M. Dotsm, and B. Dunlap, Service quality determinants and effectiveness in the real estate brokerage industry. Journal of Real Estate Research, 1988. 3(2): p. 21-36.DOI: https://doi.org/10.1080/10835547.1988.12090547.

Fisch, M., The Talmudist Enlightenment: Talmudic Judaism’s Confrontational Rational Theology. European Journal for Philosophy of Religion, 2020. 12(2).DOI: https://doi.org/10.24204/ejpr.v12i2.3310.

Abdullah, N.N., Probing the level of satisfaction towards the motivation factors of tourism in Kurdistan Region. Scholars Journal of Economics, Business and Management, 2019. 5(6): p. 439- 443.

Joseph, W.B., Internal marketing builds service quality. Journal of Health Care Marketing, 1996.16(1): p. 54-59.

Gordon, L.S., Sublating Rationality: The Eucharist as an Existential Trial. European Journal of Philosophy of Religion, 2021. 13(3).DOI: https://doi.org/10.24204/ejpr.2021.3212.

Anderson, R.E. and S.S. Srinivasan, E‐satisfaction and e‐loyalty: A contingency framework.Psychology & marketing, 2003. 20(2): p. 123-138.DOI: https://doi.org/10.1002/mar.10063.

Fullerton, G. and S. Taylor, Mediating, interactive, and non‐linear effects in service quality and satisfaction with services research. Canadian Journal of Administrative Sciences/Revue Canadienne des Sciences de l'Administration, 2002. 19(2): p. 124-136.DOI: https://doi.org/10.1111/j.1936-4490.2002.tb00675.x.

Gili, L., Aquinas on Predication and Future Contingents. A Reply to Costa. European Journal for Philosophy of Religion, 2020. 12(3).DOI: https://doi.org/10.24204/ejpr.v12i3.3346.

Gommans, M., K.S. Krishman, and K.B. Scheffold, From brand loyalty to e-loyalty: A conceptual framework. Journal of Economic & Social Research, 2001. 3(1).

Sullivan, Y.W. and D.J. Kim, Assessing the effects of consumers’ product evaluations and trust on repurchase intention in e-commerce environments. International Journal of Information Management, 2018. 39: p. 199-219.DOI: https://doi.org/10.1016/j.ijinfomgt.2017.12.008.

Samii, C., Causal empiricism in quantitative research. The Journal of Politics, 2016. 78(3): p. 941- 955.DOI: https://doi.org/10.1086/686690.

Hare, J., Evolutionary Theory and Theological Ethics. Studies in Christian Ethics, 2012. 25(2): p. 244-254.DOI: https://doi.org/10.1177/0953946811435390.

Mensah, I. and R.D. Mensah, Effects of service quality and customer satisfaction on repurchase intention in restaurants on University of Cape Coast campus. Journal of Tourism, Heritage & Services Marketing, 2018. 4(2): p. 27-36.

Liu, C.-H.S. and T. Lee, Service quality and price perception of service: Influence on word-of- mouth and revisit intention. Journal of Air Transport Management, 2016. 52: p. 42-54.DOI: https://doi.org/10.1016/j.jairtraman.2015.12.007.

Hart, M.J. and D.J. Hill, Does God Intend that Sin Occur? We Affirm. European Journal for Philosophy of Religion, 2020. 12(1).DOI: https://doi.org/10.24204/ejpr.v13i1.3671.

Savila, I.D., R.N. Wathoni, and A.S. Santoso, The role of multichannel integration, trust and offline-to-online customer loyalty towards repurchase intention: an empirical study in online-to- offline (O2O) e-commerce. Procedia Computer Science, 2019. 161: p. 859-866.DOI: https://doi.org/10.1016/j.procs.2019.11.193.

Upamannyu, N.K., et al., The effect of customer trust on customer loyalty and repurchase intention: The moderating influence of perceived CSR. International Journal of Research in IT, Management and Engineering, 2015. 5(4): p. 1-31.

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Copyright (c) 2022 Author

Downloads

Download data is not yet available.