SURVIVE THE BUSINESS IN THE PANDEMIC ERA THROUGH DIGITAL MARKETING
Keywords:
Business, Digital Marketing, Covid-19Abstract
This study aims to determine the extent to which respondents are interested in being able to continue to survive or start a new business through a digital platform which is currently one of the solutions to the economic downturn due to the Covid-19 pandemic. The method used is a quantitative descriptive analysis survey using validity and reliability tests to measure the effectiveness of digital marketing workshop activities that are seen based on the extent of the respondents' interest and understanding. The sample in this study were all participants of a workshop related to digital marketing held at Widyatama University. The results of this study indicate that the Q9 questionnaire question item produces the highest rating value of 4.40 which means it is included in the "Strongly Agree" category.
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