Application of the Digital Company Concept in Retail Companies during the Covid-19 Pandemic
Keywords:
Digital Enterprise, Information System, Digital Marketing, System DesignAbstract
During the pandemic, retail companies need to apply the concept of a digital company due to the many obstacles that prevent companies from running their business processes directly as usual. Therefore, companies need to design digital systems that can help business processes to be carried out digitally but still can get the same benefits even more than the old manual way by applying the concept of digital companies, digital marketing and ERP.
Downloads
References
Brancheau, J.C. and J.C. Wetherbe, Key issues in information systems management. MIS quarterly, 1987: p. 23-45.DOI: https://doi.org/10.2307/248822.
Keen, P.G.W., Information systems and organizational change. Communications of the ACM, 1981. 24(1): p. 24-33.DOI: https://doi.org/10.1145/358527.358543.
Kiang, M.Y., T.S. Raghu, and K.H.-M. Shang, Marketing on the Internet—who can benefit from an online marketing approach? Decision Support Systems, 2000. 27(4): p. 383-393.DOI: https://doi.org/10.1016/S0167-9236(99)00062-7.
Jacobs, F.R., Enterprise resource planning (ERP)—A brief history. Journal of operations management, 2007. 25(2): p. 357-363.DOI: https://doi.org/10.1016/j.jom.2006.11.005.
Yusuf, Y., A. Gunasekaran, and M.S. Abthorpe, Enterprise information systems project implementation:: A case study of ERP in Rolls-Royce. International journal of production economics, 2004. 87(3): p. 251-266.DOI: https://doi.org/10.1016/j.ijpe.2003.10.004.
Manoj, P., ERP implementation. International Journal of Computer Science & Applications (TIJCSA), 2013. 1(11).
Mentzer, J.T., et al., Defining supply chain management. Journal of Business logistics, 2001.22(2): p. 1-25.DOI: https://doi.org/10.1002/j.2158-1592.2001.tb00001.x.
Zur Muehlen, M., Organizational management in workflow applications–issues and perspectives. Information Technology and Management, 2004. 5(3): p. 271-291.DOI: https://doi.org/10.1023/B:ITEM.0000031582.55219.2b.
Moeller, S., M. Fassnacht, and S. Klose, A framework for supplier relationship management (SRM). Journal of business-to-business marketing, 2006. 13(4): p. 69-94.DOI: https://doi.org/10.1300/J033v13n04_03.
Downloads
Published
Issue
Section
License
Copyright (c) 2022 Author
This work is licensed under a Creative Commons Attribution 4.0 International License.
You are free to:
- Share — copy and redistribute the material in any medium or format for any purpose, even commercially.
- Adapt — remix, transform, and build upon the material for any purpose, even commercially.
- The licensor cannot revoke these freedoms as long as you follow the license terms.
Under the following terms:
- Attribution — You must give appropriate credit , provide a link to the license, and indicate if changes were made . You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
- No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.
Notices:
You do not have to comply with the license for elements of the material in the public domain or where your use is permitted by an applicable exception or limitation .
No warranties are given. The license may not give you all of the permissions necessary for your intended use. For example, other rights such as publicity, privacy, or moral rights may limit how you use the material.
