ANALYSIS OF FACTOR THAT INFLUENCES THE BUYING DECISION (PROMOTION, COMPLETENESS OF THE PRODUCT, AND SERVICES QUALITY) ON PT. GORILLA PERKASA INDONESIA
Keywords:
promotion, completeness of the product, service quality, buying decisionAbstract
The purpose of this research is to determine whether promotion, completeness of the product, and service quality affect the consumer buying decision of PT. Gorilla Perkasa’s product. The population of this research is anyone who is affected by information from PT. Gorilla Perkasa’s social media (Instagram:@gorillafoodofficial) with the final sample numbers are 397 respondents using a probability sampling method. The sources of data in this research are primary ( interview & questionnaire) and secondary data sources (book, literature, journal, etc). The result of analyzing data prove that: promotion, completeness of the product, and service quality are influencing the buying decision variable either seen per variable or simultaneously.
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