The Role of Co-creation Strategy in Mediating External Business Environment and Company Capability on Company Performance at ICT Wholesale Carrier Service Companies in Indonesia
Keywords:
External business environment, company capability, co-creation strategy, company performance, wholesale carrier Service Company with a network, infrastructure scopeAbstract
This study aims to examine the influence of the external business environment and company capability on company performance mediated by co-creation strategy in wholesale carrier service companies determined by the scope of network and infrastructure in Indonesia. This study employs a causality methodology of the strategic management approach using SEM-PLS. The method was employed based on a conceptual basis using several hypothesized relationships. An in-depth literature review was done and the hypotheses was tested using a random sample of 32 from a population size of 60. Sobel test revealed that the co-creation strategy has a mediator role in its efforts to increase the role of the external business environment and company capability to increase company performance in the Indonesian wholesaler telecommunications industry. The results of this study are expected to provide managerial implications for the telecommunications companies in Indonesia, especially the utilization of company capability to improve company performance.
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